The SAP Community Network provides members with virtual online gathering hub for sharing information & content, meeting up with your peers and foster the communication, interaction & collaboration. Recently, I took a close look at content and information sharing on the SCN and found out that many valuable articles, blogs, whitepaper, forum threads and etc. were buried in the ocean of information and content. In order to increase the visibility of your shared content, it would be better to share your information via different social media tools. For instance, a white paper is shared; you may also consider writing a blog about the white paper, creating a podcast/video blogging, initiating a wiki page to discuss it with your peers and etc. More importantly, cross-links need to be inserted in the different sharing. Follow up in-person meeting can be also set up at TechEd or TechTour. I think the whole process is very similar to the film industry. Teaser or trailer (blog?) will be broadcast via TV or Internet before movie is shown, movie poster (banner) will be on the bulletin board or bus, film review (blog or wiki?) will be published on the paper or internet, movie release conference (TechEd or Tech Tour?) will be held and broadcast. Short text message participation will be kick started (like tweet during the SAP Business Suite 7 launch). Corresponding game (wiki discussion, round table sessions and etc.) is produced afterwards. The more content and information you share, the more communication and interaction occur, the more awareness will grow for shared content, the more people will consider solutions or products, the more returns and value you will get.