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You may argue that it is a bit late to come up with SAP NetWeaver MDM beginner information on SDN. Maybe you are right, but I’d say the following: Since IT strategies have an even more dramatic impact on a company’s fortune in these economically challenging times, it’s worthwhile to make a short “detour” – just away from the bits and bytes of SAP Netweaver MDM back to the key question what master data management is all about in core business terms. And in this context, I’d like to quickly draw your attention to two little information assets now featured on the Getting Started with SAP NetWeaver Master Data Management explaining the bottom-line and top-line benefits that companies can get from running SAP NetWeaver Master Data Management. Simply read the new SAP NetWeaver MDM Solution Brief and run this little MDM animation to see the business relevance of MDM in the right context. After that, you’ll probably have the right motivation to go back into the bits and bytes.

Enjoy the detour.

Markus

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