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High Performance Scalable Segmentation solution- a myth or a reality?

In an uncertain economy, retaining customers can become as important, if not more important, than growing customers. It is essential for marketing professionals to reach their target audiences with relevant messages and this is true not only for B2B, but also for B2C customers.

SAP CRM 7.0 addresses the specific needs of high-volume consumer marketing environments where marketers deal with large number of end-consumers, segments, and campaigns and orchestrate multiple communication channels.

With CRM 7.0 we address the needs of the high volume marketing environments and introduce an innovative and scalable segmentation engine.

Here are some of the solution highlights:

  • High Volume capabilities based on TREX- ability to run queries against millions of customer records with much faster response time
  • Clear visualization based on AdobeTM Flex Flash that provides transparency in the segment modeling with interim (step-wise) results
  • New Data Source “File Import” is powerful tool that makes BI, ERP or any other legacy system data available for segmentation using TREX

In the following video, you will see a demonstration of the high volume segment builder available with CRM 7.0.

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