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The SAP CRM 7.0 release adds to the marketing processes in CRM with the introduction of Loyalty Management. Loyalty management @ SAP is multi-channel and fully integrated with CRM Marketing, Interaction Center, CRM Sales Order, and Web Channel.

In this SAP CRM 7.0 video (Part 1) –  I show how an IC Agent can perform various processes such as new member enrollment, campaign registration, and placing orders which earn points.

Hope you enjoy it! This is the first in a series of videos on loyalty management. Stay tuned for the next video…

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