We see a clear trend in several industries that products are increasingly offered together with corresponding services.
A basic example of a package that everyone knows: You don’t just buy a cell phone; you buy a telephone contract and get the cell phone for a cheaper price!
A more complex example of a package: A hospital needs a new X-ray machine. Nobody from the hospital will put the X-ray machine on their truck and install it later themselves. Usually these kinds of products are offered together with accessories, installation services and maintenance contracts. The installation service could be divided into several tasks like the onsite set-up, the start-up or installation acceptance by the customer. The maintenance contract could contain service level agreements like service and response profiles or a service plan for scheduling technicians at recurring intervals.
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