Improve consistency and visibility of your Marketing Planning by maintaining all plan data centrally and making use of consistency checks and top-down planning.
In the first video, I will show you how easy this can be done.
Furthermore, you can:
Increase transparency of all campaign costs and other KPIs like response rates by assigning them directly to your campaigns.
Distribute the costs to the responsible marketing organizations and drill them down to different marketing spend types.
The planned costs can then be compared against actual costs accrued during the lifecycle of the campaigns.
In this video you will see some examples of campaign planning.