Here is a video of the SAP CRM 7.0 Partner Channel Management solution. This demo will show you a quick look at the business on behalf process. Within the demo it will quickly show you the seamless integration between the partner and brand owner.
The demo will begin by showing you the channel partner acting as the brand owner’s “external sales force” by creating a sales order on behalf of a customer. The partner will look in the product catalog to find the product the customer wishes to purchase. When the partner is done with the order and submits it, you will see that this order is immediately available to the brand owner. As it is appears for the brand owner with no manual intervention there is no time loss for delivery and billing activities to take place for the brand owner.