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SCN Gets a New “Social Media Trends” Corner

“Social Media Trends” Section Highlights Our Favorites – and Yours – via the SAP Community Network (SCN)  


Social networks allow people to reach beyond the usual barriers. They let individuals connect with others to create innovative new technologies, consider new solutions to old problems, and help build vibrant, expansive online communities.  


Despite well-understood interest in social networks, when I published the blog, Why Social Networks Matter Now back in October, I was surprised a bit by the response … it was more than expected, indicating extraordinary interest in this emerging topic area.


Our own SAP Community Network (SCN) members and other folks told us they’re active (if not downright addicted) to social networks such as LinkedIn, YouTube, Wikipedia, FaceBook, Twitter, and other sites and tools. But our members and colleagues were also curious about how social media tools and capabilities could be adapted and adopted for “business” social networks.  


Without a doubt, the application of social networks to business is a hot topic. I routinely get asked to talk about SCN to external groups. In fact, I’ve probably spoken at a minimum of 15 conferences or seminars in 2007 and another 15 in 2008 hosted by other companies, as well as seminars and keynotes to professional groups.  And that doesn’t scratch the surface of all the invitations I or my SAP colleagues have to gracefully decline.  This is another indication that SAP is a leading example of a thriving business social network – especially now that we’ve reached over 1.5 million members who connect, collaborate, and co-innovate on a daily basis via SCN. Want more details? Just see Participation in Online Communities within Organizational Contexts: The Case of SAP’s Community Network to learn why SCN offers a good example for others to examine and follow, and why we at SAP get asked for our “expert” opinions and experiences. 


“Social Media Trends” is a New Resource for You … and for You to Share and Contribute


Because of the growing momentum – and growing interest – we’ve created a new area dedicated to social networking in which we’ve collected our favorite resources, presentations, videos, and links to other communities. You’ll also find links to interesting books and articles, not to mention a list of the foremost gurus (at least, according to a handful of us, so far) on the topic.  




But since social networking is all about sharing knowledge and ideas, we invite you to share your favorite resources and examples, too. Add your favorite links to the page so that others can benefit! And please share the link to this area with others who might be interested.   


We hope you find this new area useful, and we look forward to watching it grow as the topic grows, and as you and others add your own insights.

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    • Hi Oliver:

      Currently near the bottom on the left column is a section called "Popular Social Networks" and one of the links is "SCN blogs on Twitter" ... maybe just under that link would be good for your link. Feel free to add it. 

      Mark Yolton

  • Hi Mark,

    thank for this initiative.
    I particularly enjoyed the article section.

    Are there any guidelines to what we can add to the social media trends section?


    • Hi Anne:

      Glad you liked it. The only guidelines on what to add are the inferred by the subject areas: books, gurus, articles, sites, and so on.  If you have something that doesn't fit into one of those buckets, either we forgot one or it doesn't fit the topic... if that's the case, let us know and we'll consider more sections. 

      Mark Yolton

  • Hi Mark,

    First of all, congratulations for this improvement.
    I think nowadays the information sharing and quick re/actions will keep the businesses alive, social media is vital for us to keep growing, keep enhancing and most of all, continue to achieve excellence.

    I have already linked to this page from my website.

    Let's keep it growing,

    Alcides Fialho