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Multi-channel campaign management processes enable companies to communicate to customer segments across a multi-channel environment, such as direct mail, call centers, Web sites, e-mail and communities.

 

Multi-channel Campaigns centralize the development, execution and monitoring of campaigns across multiple channels. Marketing Professionals are able to plan, align the strategy and get better visibility into the execution of different channels such as web media, w-Mail, telesales, print advertising, TV, radio advertising and direct mail. Some examples:

  • Integrating marketing offers/leads with sales for execution
  • Basic campaign management with functionality for segmentation
  • Advanced analytic functionality and campaign optimization
  • Advanced execution functionality includes event triggering and real-time recommendations in inbound and outbound environments

 

With SAP CRM Marketing you are able to make your marketing spending more effective by using functionalities to support your success with multi-channel campaigns. Make sure you utilize the full potential of functionalities:

 

  • The ability to create, execute and manage multi-channel campaigns
  • Campaign planning, tracking and reporting with role and approval capability
  • A UI suitable for marketing users
  • End-to-end capability by integrating into SAP Web Channel and SAP Interaction Center e.g. defining call scripts that follow key messaging of the campaign
  • Campaign Automation for multi-wave campaigns
  • Advanced analytic functionality

 

Impact of Multi-Channel Campaign Management

 

  • Provide detailed view into campaign effectiveness across all marketing and sales stages
  • Define campaign routing and approvals to ensure buy-in across the organization
  • Benchmark campaigns to understand which campaigns produce the most revenue
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