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The SAP CRM 7.0 release adds to the Marketing processes in CRM with the introduction of Loyalty Management, and enhances existing processes of Segmentation, Campaign Execution, and Address List Handling with high volume execution capability.

Loyalty Management

Loyalty programs have changed the way consumers interact with companies, from the way they purchase products or services, to how much they spend. Benefits of loyalty programs include cost efficiency of customer loyalty, better understanding of customer value, ability to drive customer behaviour, and generate additional revenue. Loyalty management @ SAP applies across multiple industries where loyalty programs are utilized to build customer relationships and to promote specific customer behaviors. Loyalty management enables marketers to plan and execute closed loop loyalty programs, such as frequent flyer programs, rewards programs, or bonus programs, and target their most loyal customers with customized offers. Key enabling capabilities for loyalty management in CRM 7.0 include program design, robust rule modeling, flexible membership management, and a highly scalable processing engine to process the program rules.

Functional Overview of Loyalty Management

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To be successful, loyalty programs have to be part and parcel of a comprehensive CRM strategy. Loyalty management @ SAP is multi-channel and fully integrated with CRM Marketing, Interaction Center, CRM Sales Order, and Web Channel. Brand owners can design and execute closed loop marketing campaigns using CRM Marketing. Interaction Center and Web Channel integration enables program members to access their accounts using the preferred channel. Sales Order integration enables program members to earn and redeem loyalty points in the buying and selling process.

Point Redemption and Campaign Registration in Web Channel
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High Volume Marketing Enablement

High Volume Segmentation and Campaign Execution are enabled by scalability enhancements that address the needs of high-volume marketing environments, where marketers deal with target groups that consist of large number of end-consumers.

High Volume Segmentation Model
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Stay tuned for more details and videos of the new processes!

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7 Comments

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    1. Bhushan Khadpe Post author
      Hi,

      Here is some additional information which is now available:

      SAP CRM 7.0 RKT Learning Maps:
      <<https://websmp203.sap-ag.de/~form/sapnet?_SHORTKEY=01100035870000716316&amp;>>

      Application help <<http://help.sap.com/saphelp_crm70/helpdata/en/8e/61f25b6ac24705849ebcf9478c559e/frameset.htm>>

      Business scenario <<http://help.sap.com/saphelp_crm70/helpdata/en/85/e10f2206d14a23943201bf34845269/frameset.htm>>

      Hope this helps!

      Thanks,
      Bhushan

      (0) 
  1. P.M. Rijlaarsdam
    Bhushan,

    The screenshot of the segmentation model looks very nice.
    Can you please tell me if this is available in CRM2007 already, or if this is functionality that is delivered only with CRM 7.0?

    The segmentation model looks like it has functionality where you create a targetgroup more stepswise.

    Beside telling me whether it is available in CRM2007 please also give me some extra information on the possibilities of this new ‘segmentation model’.

    Thanks,
    Pieter Rijlaarsdam

    (0) 
    1. Krassimira Iordanova
      Hi Pieter,

      this functionality will be avaialble with CRM 7.0 and not with CRM2007.
      With CRM 7.0 besides the new segment builder UI, based on Adobe Flex Flash, we also offer the possibility to segment on high number of data records. This means we introduced a new architecture, based on TREX (a highly scalable segmentation engine), to allow fast count. Now, this new TREX architecture is not replacing the existing segmentation engine; they coexist.
      In additionla to that, we introduced a new data source called “File Import” that is very powerul tool that makes BI, ERP or any other legacy system data avaialble for segmentation using TREX.

      Hope this infor helps. In case you need further information, please drop me a mail.

      Regards,
      Krassimira

      (0) 
    2. Krassimira Iordanova
      Hi Pieter,

      this functionality will be avaialble with CRM 7.0 and not with CRM2007.
      With CRM 7.0 besides the new segment builder UI, based on Adobe Flex Flash, we also offer the possibility to segment on high number of data records. This means we introduced a new architecture, based on TREX (a highly scalable segmentation engine), to allow fast count. Now, this new TREX architecture is not replacing the existing segmentation engine; they coexist.
      In additionla to that, we introduced a new data source called “File Import” that is very powerul tool that makes BI, ERP or any other legacy system data avaialble for segmentation using TREX.

      Hope this infor helps. In case you need further information, please drop me a mail.

      Regards,
      Krassimira

      (0) 

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