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In a recent SAP NetWeaver Magazine article (re-published with permission on SDN) Senior Vice President of SAP NetWeaver MDM, Hartmut Schaper, illustrates the overall benefit gained from applying a master data management strategy in companies –  especially in a business world that is dominated by continuous dynamic transitions – and describes the rules to follow on this “road to clarity”.  Check it out, it is worthwhile reading it to get insight in the MDM area.

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