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SAP TechTour – Success is Measured One City at a Time

“How do you communicate globally? One city at a time. That’s the lesson of the SAP World Tour and SAP TechTour, where a core set of messages gets localized and discussed in nearly 60 venues during a ten month interval. It not only brings the customers and partners up-to-date; it makes sure the employees are all on the same page, too.” – Geoffrey Moore, Best-Selling Author, Managing Director at TCG Advisors and Venture Partner at MDV.

The SAP Technology Tour 2007 hosted 57 events and addressed the technical community with the latest news about enterprise services oriented architecture educating over 13,500 developers, architects, data managers, and other members of the IT community. 

The show will go on: both the SAP World Tour 2008 and SAP TechTour 2008 will be hosted again this year in nearly 60 cities around the world, combining global marketing priorities with a local agenda.  Cities and dates can be found on the Tech Tour website. 

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4 Comments

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  1. Ignacio Hernández
    Hi Christine
    I am really happy that Technology Tour is coming to Buenos Aires in July, I expect to know a lot of developers/architects/technical guys/funny people there.
    Regards,
    Ignacio.
    (0) 
    1. Alvaro Tejada Galindo
      Christine:

      Thanks for the news -:) I have already contacted people from SAP Peru so I don’t miss this great event…SAP Mentors must be on SAP events -;)

      Greetings,

      Blag.

      (0) 
  2. Renald Wittwer
    Hi Christine,
    SAP Tech Tour sounds great. The only thing confusing me is, why does the SAP Tech Tour does not stop in Germany?

    Best regards
    Renald

    (0) 

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