“How do you communicate globally? One city at a time. That’s the lesson of the SAP World Tour and SAP TechTour, where a core set of messages gets localized and discussed in nearly 60 venues during a ten month interval. It not only brings the customers and partners up-to-date; it makes sure the employees are all on the same page, too.” – Geoffrey Moore, Best-Selling Author, Managing Director at TCG Advisors and Venture Partner at MDV.
The SAP Technology Tour 2007 hosted 57 events and addressed the technical community with the latest news about enterprise services oriented architecture educating over 13,500 developers, architects, data managers, and other members of the IT community.
The show will go on: both the SAP World Tour 2008 and SAP TechTour 2008 will be hosted again this year in nearly 60 cities around the world, combining global marketing priorities with a local agenda. Cities and dates can be found on the Tech Tour website.