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So while I have lots of ideas of how to help small businesses work more cost effectively with traditional media; referrals, grassroots and guerrilla marketing – new media – blogs; podcasts, youtube; facebook – are all still a learning experience.  One of the best books I have read on the subject is The New Influencers.  Paul Gillin does a great job going over the basics and his web site does a better job of keeping the content current.  Its an easy and effective read.

(originally posted at blog.leadingresults.com on 4/23/08)

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