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Native integration of SAP CRM on BlackBerry Devices

Yesterday afternoon The specified item was not found. send a Tweet that Josh Weinberger is live Twittering from the Press Conference announcing “SAP and RIM Usher In a New Era for Enterprise Mobility“. I joined his Twitter Feed and also watched the Live Video Broadcast. From the Video Replay I’ve taken the following screenshots illustrating the native integration of SAP CRM in a BlackBerry Device.

Update: [original link is broken] [original link is broken] [original link is broken] [original link is broken] [original link is broken] [original link is broken] posted a SAPPHIRE Black Berry Demo. He stated that it is based on the NetWeaver Mobile 7.1 Platform which he has describ in the Blog: Using Native Clients with NetWeaver Mobile.

Screenshots of the live demo 

Mike de la Cruz told the story of a sales representative who got awake by the Alarm of his BlackBerry Device. After he switched off the alarm he opens up the calendar and sees an Appointment at 12.30:


The appointment details are still BlackBerry standard: 


But in the Context Menu it is possible to jump to SAP CRM by choosing “View Account”: 


Now we see the Account Details of the Customer “Vision Computers Networks”. Note also the “MAP IT” button which allows you to display a Map of the Accounts location:


By scrolling down the “Planed Activities” and “Interaction History” can be viewed: 


It’s also possible to open the “Service Interaction History”:


and the Opportunities: 


By choosing one of the opportunities details can be opened: 


The Account Details View also contains the contact list:


From here it is possible to initiate a call via the context menu:


After finishing the call: 


The call can be logged in CRM directly via the context menu: 


It’s also possible to open BI analytic reports: 


And also the new leads created in the marketing department. They are also indicated by a red star in the upper right corner beside the new mail icon:




I think that this new product which is a co-innovation development of SAP and RIM is a great step forward regarding acceptance of CRM in sales force. As announced at the press conference SAP and RIM have plans to extend this kind of solution also in the ERP and SCM area. If you attend the upcoming SAPPHIRE 08 in Orlando or Berlinyou should check out the booth where this Product is presented.

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  • Hi Gregor,

    I think that SAP/RIM have developed new APIs to help on call RFCs and other facilities. If is true, the APIs will be available to other developers?

    Congratulations by post.

  • Gregor,

    Its a great news that SAP is taking steps towards Mobility. Based on these screenshots, I wanted to ask if this is done using MI 7.1 or is this totally unrelated to Mobile 7.1? Do you know?


    • Hi Kiran,

      I don't think that this solution is based on MI 7.1. I think it was developed using the development environment from RIM for BlackBerry. But I will ask that question @SAPPhire in Berlin.


      • Thanks Gregor for referencing the blog.
        With respect to the integration, as I have described in my blog, it's a server to server integration based on NW Mobile 7.1 and the client itself is based on native RIM SDK and dev env from RIM.
  • Hello,

    I think the integration is done using the SAP CRM Web Services for Utilities Companies. That technique is supported by the RIM Development Environment.

    Best regards, Mariângela Ítala