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Community 2.0 Conference — May 12-15, 2008 — Las Vegas, Nevada, USA … and You’re Invited

On May 12th 2008, I will help lead a pre-conference half-day workshop prior to the Community 2.0 Conference at the Red Rock Casino / Resort / Spa in Las Vegas.  You can attend the conference at a 20% discount off the standard price by using my “secret” personal discount code of: SPKRM2005MY.

Pre-Conference Workshop on “How to Measure Progress and Success in Business Communities”

The advanced workshop I’m involved in will start with a review of the results of a Deloitte-sponsored research study in which they asked companies how they currently measure success and progress within their business communities.

In this workshop we will also make recommendations on how to go beyond the traditional measurements – i.e., page views, number of active participants, number of ideas generated through the community, etc. – to get not only trailing indicators of how well communities are doing, but also leading indicators of what can be expected from certain communities.

Key outcomes we hope to achieve for the attendees include:

  • Understand how companies are measuring community success
  • Learn how to measure progress within your own community

We will also go over the tools and processes that companies might put in place to measure the health and outcomes of their business communities.

This pre-conference workshop includes the following community-builders:

  • Francois Gossieaux, President, Corante
  • Rachel Makool, Senior Director, Community Development, eBay
  • Ed Moran, Director, Product Innovation, Deloitte
  • Mark Yolton, Sr. Vice President, SAP Community Network, SAP
The Community 2.0 Conference More Broadly…

The focus of the main conference is summarized in the conference materials as: implementing online communities for corporations is a buzz-worthy trend… but how can community significantly impact your business’ bottom line? 

With five key points highlighted by the organizers:

REVOLUTIONIZE Your Perception of Community.
“If you build it they will come.” With today’s countless choices for media engagement, organizations must move beyond this philosophy by creating a social media strategy that gives customers a reason to come…and to come back.

DRIVE Community Involvement & Create CONSUMER ADVOCATES.
Successful companies effectively converse with their community through blogs, social networks, forums, and countless other forms of media. Learn how to inspire and encourage dialogue while adapting business strategies to meet evolving customer needs.

Leverage Community for BUSINESS GAINS.
Customers are both the message and the medium. It is critical to understand the conversations that are happening about your company, your products and your brand. Several companies will share how they leverage this feedback to improve upon current practices and make smarter, more profitable business decisions.

RETHINK Traditional Corporate STRUCTURE & CULTURE.
You cannot have an effective community strategy if you’re working with an inflexible corporate structure. For a community to thrive, companies must throw traditional business models out the window. Learn how to make communities work for your organization, without cultivating internal chaos.

An effective community should enhance ALL business functions- from sales and marketing, to product innovation, to technology, to customer service.


The Complete Conference Speaker List is Impressive

Keynote Faculty

  • Charlene Li, Vice President, Senior Research Analyst, Forrester Research
  • David Weinberger, Author, “Everything is Miscellaneous” & Co-author, “The Cluetrain Manifesto”
  • Patti Anklam, Principal Consultant, Net Work
  • Barry Libert, CEO, Mzinga
  • Shel Israel, Co-author, “Naked Conversations—How Blogs are Changing the Way Businesses Talk with Customers” (** Note: Shel will talk about a project he did studying SAP communities **)
  • Amy Jo Kim, Author and Creative Director, Shuffle Brain
  • Tony Hsieuh, CEO,

Featured Speakers

  • Jenny Ambrozek, Founder of SageNet LLC
  • Victoria G. Axelrod, Axelrod Becker Consulting
  • William F. Becker, Axelrod Becker Consulting
  • John Bell, Managing Director and Executive Creative Director, Ogilvy Public Relations Worldwide
  • Adrian Bing-Zaremba, Campbell Soup Company
  • Silona Bonewald, Founder, League of Technical Voters
  • Dick Carlson, Chief Knowledge Farmer, The Virtual Content Company, LLC
  • Mauro Cavalletti, Creative Director, AKQA
  • Simon Chen, Senior Consultant, Ramius Corporation
  • Joe Cothrel, Vice President of Community Management, Lithium Technologies
  • Amy Dalton, Senior Director of Marketing, Topix, LLC
  • Katie Delahaye Paine, CEO, KDPaine & Partners
  • Dawn H. Lacallade, Community Manager, IdeaStorm, Dell
  • Jeska Dwigalski, Community and Product Development, Linden Labs (Second Life)
  • Kevin Flaherty, Vice President, Marketing, Wetpaint, Inc.
  • Dawn Foster, Director of Developer Relations, Jive Software
  • Peter Friedman, Chairman and CEO, LiveWorld, Inc.
  • Kathleen Gilroy, CEO, The Otter Group
  • Mike Goslin, Vice President, Disney Online
  • Francois Gossieaux, President, Corante
  • Andy Hessabi, Senior Marketing Manager, Market Insights, Network Solutions
  • Josh Hilliker, Intel vPro Expert Center Community Manager, Intel
  • William Hurley, Chief Architect, Open Source Strategy, BMC Software
  • Tara Hunt, Co-Founder, Citizen Agency 
  • Bill Johnston, Founder, Forum One Communications
  • Debi Jones (AKA Mobile Jones), Mobile Product Manager and Strategist, Social Media Producer,
  • Geoff Knox, Team Lead, Online Community Outreach, Dell
  • Matthew Lees, Vice President and Analyst/Strategist, Patricia Seybold Group
  • Lee LeFever, Principal, Common Craft
  • Chris Leonard, Director of Community and Engineering Editorial Content, GlobalSpec, Inc. and CR4-The Engineer’s Place for News and Discussion
  • Steve Levine,WebEx Connect Community Manager/Evangelist, WebEx
  • Rachel Makool, Senior Director, Community Development, eBay
  • Sylvia Marino, Executive Director of Carspace,
  • Kimarie Matthews, Vice President, Market Research & Customer Loyalty, Wells Fargo Bank
  • Jake McKee, Principal and Lead Strategist, Ant’s Eye View
  • Ed Moran, Director, Product Innovation, Deloitte
  • Lionel Menchaca, Digital Media Manager, Direct2Dell
  • Sean O’Driscoll, General Manager, Customer Service and Support Community, Microsoft (** Note: Sean is a friend of SAP and has spoken at our Palo Alto, CA offices recently to a sold-out crowd both in-person and via streaming video.  He also influenced our SAP Mentor program thru his work with Microsoft MVPs. **)
  • Kevin O’Keefe, Former Litigator and Founder of Lexblog, Inc.
  • Kellie Parker, Online Community Manager, PC World, Mac World
  • Paul Pluschkell, CEO and Co-founder, Spigit
  • Aaron Strout, Vice President, New Media, Mzinga
  • Marty Taylor Collins, Senior Product Marketing Manager, Microsoft
  • Matt Warburton, Director of Community Management, Yahoo! Inc.
  • Nancy White, Founder, Full Circle Associates
  • Scott Wilder, General Manager, Online Communities, Intuit
  • Mark Yolton, Vice President, SAP Community Network, SAP
Attend at a Discount with My *Secret* Code

You can attend the Community 2.0 conference at a 20% discount off the standard price by using my personal discount code of: SPKRM2005MY. Simply register by calling 888.670.8200, emailing, or by visiting the conference website at .   

Pre-Tested for Value

As an aside, I attended and presented at the Community 2.0 Conference last year.  I can attest that the speakers (other than me) were top-notch and provided a lot of insight for those of you (us!) who are building communities.  If you’re building community, it’s a good one to attend. 

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