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SAP Business Objects held an event for the Pharmaceutical industry in Princeton, NJ. The aim of this half day event was to update current and prospective users on an update of the acquisition of  Business Objects by SAP; an update on the latest Business Objects functionality; and the latest information regarding an analytics roadmap from the combination of SAP and Business Objects. What follows is a summary of the event and I hope that we can use this forum to answer specific questions regarding the use of Business Objects as well as an opportunity to learn about the overall direction that SAP Business Objects will be taking over the next few years for the Life Sciences industry.

The event was attended by several company representatives from the Pharmaceutical segment. Both SAP and non-SAP customers yet the common interest are around the use of Business Objects. I began the event by stating the goal for this event.

Goal for today: How the joining of Business Objects and SAP enable the creation of an information hub that spans the enterprise and can benefit all functional business units.

I then proceeded to cover the strategic direction for SAP for Life Sciences. Pointing out that SAP will also include complimentary segments such as Biotechnology and Medical Devices with the Business Objects offering. The key point of the presentation was two examples of how Business Objects helps the Pharmaceutical industry. What you will find in the presentation are summary slides on “Lab to Plant” business process. Here I pointed out the challenges in bringing together data from across multiple platforms, and how SAP Business Objects provides ‘visibility’ across the R&D IT landscape. The second process was around “Insights” where traditional analysis and reporting are just not able to provide a view into your business. Now with SAP Business Objects we can provide ‘real-time’ harmonization of data that can support key business decisions.

We then heard from a Business Objects partner iKnow on the topic of Competitive Intelligence (CI) Information hub from Bernie Palowitch. In summary this presentation and demo focused on the use of Business Object to do text analysis and search of ‘unstructured’ data. SAP Business Objects can utilize these tools to assist researchers and legal folks with access to key topics by allowing these tools to help the user sort through a myriad of data sources.

Next on the agenda was Tim Ford and a summary on Enterprise Information Management (EIM). Tim used a ‘cookie’ analogy to get his point across on the SAP Business Object tool set to help connect Data Sources to Business Intelligence. Tim also discussed Data Services and the use of Data Integrator and Data Quality. There was also a lot of discussion with the audience around Master Data Management from both the SAP and Business Objects perspective. If you download this presentation have a look at slide 20. This is a great summary for those of you thinking of in the midst of an MDM project.

Concluding the day was a presentation from Ned Mumtaz from SAP Business Objects. What we heard from the other speakers were the new enhancements from SAP Business Objects. Ned brought the audience through customer examples on the use of SAP Business Objects. He focused on two customer examples in the areas of: Research & Development and Legal Affairs.

Also I would like to share with you the following demo on SAP Business Objects for Pharmaceuticals.


Jim Sabogal

Vice President and Global IBU Director for Life Sciences

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  1. What are some fo your concerns specific to the industry? We would like to hear from you…
  2. What are some fo your concerns specific to the industry? We would like to hear from you…

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