Back in Canada, the CBC used to run TV spots during commercial breaks highlighting the accomplishments of great Canadians. The only one I remember is of a professor repeating “the medium is the message” over and over again. It was only when I got to college, just when the web was taking off, that everything this man said back in the 60’s made sense.
What Marshall McLuhan defined back in the 1960’s is still relevant today: that the media itself speaks more than the content it conveys. In “Understanding Media,” McLuhan explains that different media invite varying degrees of participation by the media consumer. Visually intensive media such as movies (or eLearnings) require less effort on behalf of the viewer to fill in the details making them easier to consume. This is contrasted to something like comics (or an article with screen shots) that requires a higher degree of effort to fill in details that the author intended to describe. McLuhan placed different media on a spectrum: a movie is “hot,” demanding the viewer’s attention, and a comic book is “cool,” requiring more conscious participation by the reader to extract the meaning.
So how does this relate to eLearning? eLearning content is like a movie: it’s hot. Given the global reach of SAP products, eLearning content enables more people to share ideas and concepts by lowering linguistic barriers and by employing a more engaging and easier to consume format.
About SCN eLearnings
We have a growing repertoire of over 1,600 eLearnings with over 120,000 views every month. It’s surprisingly easy to add more life to your words with voice over presentations and screen capture demonstrations: our Submission Guidelines and Settings for SCN Video Content page will help you get started.
I’m sure more than a few of you caught the error in the title (Message, not Massage). While this was the result of printing error, McLuhan loved the accidental pun so much that he decided to keep it as the title of his book. Think about it: the medium is the message, massage, mass age, mess age…
See you at the eLearnings!