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SAP Insider – CRM 2008 Post Presentation Q&A: Case Study: How Pacific Coast Feather uses SAP Ecommerce for its B2B customers

Intent of this Post-Presentation Series

This is one in a series of postings by the presenters of the SAP Insider Conference “CRM 2008” held in Las Vegas, March 2-5.  The comment/talkback feature below provides an opportunity for attendees to interact directly with the presenters and comment or ask questions about their respective CRM presentations.

Title of the Session

Case Study: How Pacific Coast Feather uses SAP Ecommerce for its B2B customers



Hear how Pacific Coast Feather built its B2B and B2C sites using SAP CRM 2005, including SAP E-Commerce components such as the Internet Sales Application (ISA), TREX, Internet Pricing Configurator (IPC), image server, and more.

  • Step through the challenges the company faced as it created a B2C site, built a B2B site in Chinese, and converted four existing ERP B2B sites to SAP CRM 2005.
  • Understand how the company used the SAP CRM Middleware
  • and the Extended Configuration Management (XCM) tool.
  • Hear how the company overcame challenges in defining its system architecture and creating its SAP E-Commerce infrastructure.
  • Understand how its ABAP developers interfaced with Java applications, and created a debug process that spanned SAP ERP and SAP CRM, and used both ABAP and Java.
  • Examine guidelines for high performance, system scalability, and security – and why you should consider a quality assurance (QA) system with the same architecture as production.
  • Learn about the hurdles the company tackled during its creation of a multi-language Web site and fusion of four ERP B2B Web sitesinto a single CRM B2B site.
  • Hear how its IT team learned to work effectively with marketing’s creative design team.
  • Understand the importance of defining a cross-functional process for managing Web site changes after go-live.
1 Comment
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  • Hi Friends at SAP in all of these Blog series only agenda is set no link to demo, PPT, other stuff or not even details are given.

    Any idea when this will happen? Or this is somekind of orphan link!