SAP Insider – CRM 2008 Post Presentation Q&A : Benchmarks and best practices of highly successful initiatives – Survey Findings

Intent of this Post-Presentation Series

This is one in a series of postings by the presenters of the SAP Insider Conference “CRM 2008” held in Las Vegas, March 2-5.  The comment/talkback feature below provides an opportunity for attendees to interact directly with the presenters and comment or ask questions about their respective CRM presentations.

Title of the Session

Benchmarks and best practices of highly successful CRM initiatives: Findings from the SAP CRM Strategic Survey

Abstract

Improve the effectiveness of your CRM strategy with key findings and observations from SAP’s on-going CRM strategy survey.

• Hear what best-in-class companies are doing to drive revenue, reduce cost, and manage the overall customer experience. Learn what challenges are shaping your peers’ current and future CRM strategy.
• For example, understand how your peers are quantifying and measuring CRM program effectiveness and how they are improving how they align CRM strategies and compensation plans with corporate goals.
• Rate the effectiveness of a typical CRM initiative compared to leaders in each industry.
• Determine which best practices are considered the most important by your peers, and how the adoption of those best practices is impacting CRM effectiveness.

Find out if CRM initiatives derive greater effectiveness by reducing costs, increasing customer satisfaction, or enhancing company brand and awareness