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SAP Insider – CRM 2008 Post Presentation Q&A – Use SAP E-Commerce to generate demand and build customer loyalty

Intent of this Post-Presentation Series

This is one in a series of postings by the presenters of the SAP Insider Conference “CRM 2008” held in Las Vegas, March 2-5.  The comment/talkback feature below provides an opportunity for attendees to interact directly with the presenters and comment or ask questions about their respective CRM presentations.

Title of the Session

Use SAP E-Commerce to generate demand and build customer loyalty


Learn how you can make the most out of your online marketing efforts and create a more dynamic online marketing presence using SAP CRM Marketing and SAP E-Commerce.

  • Find out how to create a personalized, targeted Web experience for your customers using your current customer intelligence.
  • Get tips for creating sophisticated scenarios by integrating CRM Marketing and SAP Ecommerce tools for automating campaigns, making real-time product recommendations, personalizing newsletters, and tracking customer responses.
  • See a demonstration showing how to personalize catalog views, pricing, and promotions.
  • Explore Web event analysis, such as tracking what customers are doing when they are online.
  • Foster Web 2.0 tools such as online communities to build loyalty and extend the reach of your customer service.
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    • I agree. Whoever is moderating this presently needs to set this back to needs work.  I’ll try to address but it will take me a bit of time.  Patience
      • And, if this ends up being posted next week, how about starting the title with the subject?  RSS feed is swamped by “SAP Insider – CRM Post Presentation Q&A”, they all look the same.
        • obviously those people – while acting with good intention – have no idea what blogs are usually meant to be and how they are used. and we have 2008. probably they don’t understand your anger because they don’t know what RSS is. and if they knew they maybe didn’t care because they think that the SCN blogosphere is one of SAP’s marketing channels. they probably think the community is gathering here just to receive SAP’s latest bulletins and strolly away in thankfulness.

          All I wanna say is, something please teach them (organizers of such events) what community is. And how to not annoy 999.960 users just to please potential 40.