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SAP Insider – CRM 2008 Post Presentation Q&A – Strategies and Techniques to Drive Continuous Improvement

Intent of this Post-Presentation Series

This is one in a series of postings by the presenters of the SAP Insider Conference “CRM 2008” held in Las Vegas, March 2-5.  The comment/talkback feature below provides an opportunity for attendees to interact directly with the presenters and comment or ask questions about their respective CRM presentations.

Title of the Session

Strategies and Techniques to Drive Continuous Improvement


Maximize customer interactions, increase sales, and lower costs per sale as you learn how to make continuous improvements in your organization’s CRM technology and business processes during this special 3-hour session.

  • Get step-by-step instruction to create a unique methodology for your enterprise that will change the way you gather data and make decisions about your CRM organization.
  • Assess which CRM processes yield the best results for your organization and see how to measure those results and evaluate your ROI Drive adoption of SAP CRM with recommendations for user and management buy-in Learn how to anticipate, identify, and overcome the barriers to your CRM deployment with tips for securing user adoption and best practices for training. 
  • Determine how to select the best method of interacting with each customer Create more accurate sales forecasting via improved data collection and analysis.
  • Measure sales cycle activity to optimize your sales timelines Explore how you can deploy marketing tools such as discounts, sales, rebates, direct mailers, and email blasts that yield the best results for the lowest cost.
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