SAP Insider - CRM 2008 Post Presentation Q&A - Panel Discussion: Surefire strategies for ensuring user adoption of your CRM processes and technologies

[Former Member]

Intent of this Post-Presentation Series

This is one in a series of postings by the presenters of the SAP Insider Conference "CRM 2008" held in Las Vegas, March 2-5.  The comment/talkback feature below provides an opportunity for attendees to interact directly with the presenters and comment or ask questions about their respective CRM presentations.

Title of the Session

Panel Discussion: Surefire strategies for ensuring user adoption of your CRM processes and technologies

Abstract

Hear real-world strategies used by three companies to ensure adoption of their SAP CRM technology, processes and initiatives.

• Participate in this special, moderated question-and-answer session where you can explore the techniques executive sponsors, business process owners, and IT project teams use to surmount obstacles and win wide-scale adoption.
• Hear how your counterparts who have implemented SAP CRM motivate their sales and service teams to use new SAP CRM technology and new CRM processes.
• Get insights for CRM training and CRM initiative rollouts across your global enterprise.
• Understand the differences between executive leadership and sponsorship and find out how your peers are leveraging each for corporate adoption.
• Learn how to recognize and refocus emotional responses to new processes and technologies that affect sales teams and other teams who may face key changes in how to manage their systems and data.