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Intent of this Post-Presentation Series

This is one in a series of postings by the presenters of the SAP Insider Conference “CRM 2008” held in Las Vegas, March 2-5.  The comment/talkback feature below provides an opportunity for attendees to interact directly with the presenters and comment or ask questions about their respective CRM presentations.

Title of the Session

Improve the effectiveness of lead management within your marketing organization

Abstract

Get in-depth understanding of how lead management with SAP CRM can help increase the effectiveness of your demand generation initiatives.

  • Assess the best practices available for generating leads out of marketing campaigns.
  • Understand how leads can then be qualified (e.g., in your call center or on the Web).
  • Learn about rules-based routing of leads for the appropriate follow-up based on your business needs.
  • Learn how to better turn qualified leads into sales by bridging the gap between marketing and sales organizations, and supporting that bridge with the intelligent and seamless lead-to-opportunity conversion capabilities of SAP CRM to enable a more effective lead-to-cash process.
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