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Intent of this Post-Presentation Series

This is one in a series of postings by the presenters of the SAP Insider Conference “CRM 2008” held in Las Vegas, March 2-5.  The comment/talkback feature below provides an opportunity for attendees to interact directly with the presenters and comment or ask questions about their respective CRM presentations.

Title of the Session

Case Study: How Tellabs brought IT and business together to implement SAP CRM E-Commerce 


Understand how a major acquisition compelled telecommunications company Tellabs to implement SAP E-Commerce.

  • Step through its implementation challenges and workarounds and find out how the company brought together its business and IT teams as the key ingredient to the project’s success.
  • Get an overview of the Tellabs SAP infrastructure, how the company merged two ERP systems into one SAP system, and how it retired a legacy e-commerce site and created a new one using SAP E-Commerce.
  • Understand how it customized, modified, and configured the SAP E-Commerce out-of-the-box solution to meet the company’s unique business requirements for online ordering, product availability, order status, and more.
  • Get an overview of how it defined its business requirements, then developed, validated, and deployed its e-commerce initiative to support 3,500 users. Hear the benefits it achieved, such as reducing its order-to-cash process time.
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