Welcome to the SAP Business Objects family. As you are aware, SAP and Business Objects joined together to bring to market, best of breed solutions, in a new category of applications specifically focused on the Business Users. These applications would allow integration of varied demands of Business User (as reflected in the graphic below) and integrating these needs with the backbone enterprise systems (SAP and Business Objects products and solutions). This combination further enhances the vision of SAP to Empowering the business user to implement business change with CPM.
SAP and Business Objects combine has significant advantage to lead this category and allows closed-loop business performance optimization. The close loop revolves around the events that occur both externally or internally to a business. Using the combined solutions, the Business User would be able to generate insight from the events, set strategy for the insights, translate strategy into decisions and monitor compliance and risk through this process. Further the users would be able to implement process changes required by the strategic decisions or business events, execute across business boundaries with highest efficiency and monitor execution in response to the events. The graphic below shows how the combination of the SAP Business Objects portfolio and SAP Business Suite works together to bring the advantage of closed loop business performance optimization.
The completeness of portfolio and the leadership position to achieve the above advantage has been clearly validated by our customers, partners and analyst. From their view, the SAP and Business Objects combine bring to market the most complete portfolio in this space and are largest in terms of market share. This is expected to exponentially grow as customers would start strategically investing into the combined solutions going forward.
Also the synergies between SAP Business Objects and Business Suite is realized through the DNA brought in Business Intelligence, Business Optimization from SAP Business Objects and the functional/ industry (25+ industry solutions) expertise brought from SAP.
To summarize, the merger of SAP and Business Objects is the biggest and most strategic decision to serve the needs of the Business Users at our customers and be leaders in this new category of applications.