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The Indian ISV Wipro lead by Kartik Iyengar were the first ones to realize and use the SDN potential. Today Wipro CEO Azim Premji (at Wipro) presented at Labs. I had to check that out. Here are my notes.


He was a bit late, so I had time to check his bio:

Premji started at Wipro with one basic idea – to build an organization which was deeply committed to Values, in the firm belief that success in business would be its inevitable, eventual outcome. …


Premji strongly believes that ordinary people are capable of extraordinary things and that the key to this is creating highly charged teams. He takes a personal interest in developing teams and leaders and invests significant time as a faculty in Wipro’s leadership development programs.


Wipro’s success is proofs this.


If you have been around me, you probably heard the story. Kartik Iyengar in the early days of SDN, when there was no BPX, saw the potential of providing good content via blogs and forum posts to make yourself a name.


He once went to a new prospect and started to introduce Wipro and got interrupted: “Stop, you don’t need to do this, we know you from SDN.”


That really blew my mind, it proofed that we had arrived. A watershed moment for SDN. 


Premji has studied in Stanford.

Here are his rules to live by, that lead to success:  

  1. Ask questions. You may get what you want.      
  2. Respond      rather react which is a different mindset.   
  3. Give      value to your Intuitions. If he wants to make a decision against his      intuition he thinks three times about it.
  4. Teamwork      is critical
  5. Innovate      continuously: Only true competitive advantage.
  6. Never      loose your curiosity: You learn the most from customers. Be able to hear      hidden messages. Listen very carefully. Often the customer himself doesn’t      know what change he needs.
  7. You      must have a social vision (me: Hurray). Employees and Customers are demanding      it. Choose a focus effort and take it seriously enough to make a      difference. It always gives back a return that is bigger then you played      in.
  8. Play      to win. The market is getting more competitive. It is not playing dirty,      it is a mindset.



Q: You are very successful in what you have done. What have you not achieved in your life?

A: Have not spend enough time with my family.



Q: Where is business going in the next years?

A: Services is going to be outsourced. Any experience that not needs physical presence will be globalized.

Salaries in India have gone up 11% per year and that will continue versus 3-5% in developed countries. It will take ~ 25 years for that gap to close.

Competition is China, Vietnam, Russia, …

Cause of major concern is the absence of enthusiasms of young boys and girls to choose an engineering career. The spark of excitement is missing.

So much of the technical talent in the US universities are from developing countries and these used to stay in the US.


Q: Microfinance. New developments

A: It is going to have an enormous impact on the entrepreneurship. The overlooked changes are that most of this is going to women, which is changing the power in the society. It is an extremely powerful change happening in the villages.


Q: What inspires you every day?

A: At the end of the day you are in a race with yourself and that is the highest motivation that you can have. 


Excellent insights from a humble person, very pleasant. There was more, but I had to run unfortunately. 

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  1. Former Member
    hi ..

    “Give value to your Intuitions. If he wants to make a decision against his intuition he thinks three times about it. ” WHAT A WONDERFUL THOUGHT,  HE PREFERS HIS INTUITION TOO WHILE DOING A BUSINESS.

    Kudos to the legend .

    Rahul Chitte


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