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Simple And Powerful: SAP CRM 2007

I am excited to celebrate an important milestone with you.  Today, at the SAP Influencer Summit in Boston, we introduced SAP CRM 2007, a breakthrough product driven by your feedback.  For the first time in the enterprise applications market, SAP has bridged the gap between cool, user-driven Web experiences and powerful business functionality.  SAP CRM 2007 is available this month.

When I joined two years ago, I was excited to get to know so many loyal SAP CRM customers who saw the power and the value of our platform.  I also heard from many customers that we needed to improve the user experience.  And many of these customers volunteered to help us undertake this journey.  So we formulated a strategy to co-innovate with over 100 customers and partners.  We developed a new user interface that can be personalized like iGoogle and configured without IT.  We also developed leading capabilities to support processes like trade promotion management, marketing development funds, and support for multiple back end integration.

Today we also launched this online community to continue the co-innovation and broaden customer participation in our journey.  I invite you to visit and help build a vibrant community that values open exchange of ideas, and participate in shaping the future of CRM.  Also, check out the application by watching a series of video blogs. I welcome your feedback on how we can make this forum more valuable and fun!

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  • Hello Michael,

    it’s great to see that CRM is finally getting more attention in the SAP Community Network (SCN). I hope you can engage your Product Managers and Developers to share on SCN.

    Best regards
    Gregor Wolf

  • I was shocked, but pleased to see this morning, a whole new area for CRM on SCN.  The content area for CRM is exactly what SCN has been needed especially since the CRM page in service marketplace has been a “ghost town” for customers.

    Thank you again,