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Keep an eye on Timothy Ferriss. He is going to go far. I have never seen a man being more determined. One day he will be as big as Tony Robbins. At first glance he comes a bit across like a frat boy, but he really wants to change the world and he is going to do it.

Case in point how he got his The 4-Hour Workweek book into the bestseller lists. He went to South by Southwest (SXSW)to hang out with the bloggers, got to know them and once his book was out, they posted about it and his book sold out in the first week. 

He also managed to get on the Today Showon June 26th. It is the most viewed US morning TV show. The beauty of Amazon’s hourly bestseller list is, that you can measure results of events. The TV appearance bumped him from the 17th to place number 7 for a couple of days. 

Now even earlier on May 8th Übergeek Robert Scoble posted the following

     Today’s book: the 4-Hour Workweek     

     Today I’m traveling to Atlanta to a BEA event. So, that means it’s time for another book. The one I picked? The 4-Hour Workweek. I’ve already started on it, and have had lunch with author Timothy Ferriss a few times already. …

According to Timothy he was hovering around 16-17 at Amazon during that time too. After Scoble’s post the book shot up to spot number 3 and he was there for longer than after being on TV. 

O.K. the target audience of the book is clearly on Scoble’s side. 

Nevertheless, let that sink in, one little post from Robert Scoble has more umpf than being on TV. 

Bloggers killed the TV Star? I am still trying to wrap my head around that fact.

Scoble, is Ophra next?

Timothy please continue to put your amazing focus on things like better education

Update II 7pm: As Christopher Solomon commented: It works both ways. This morning I still had a window open with the Amazon ranking from last night just before I posted my blog. I quickly took a screenshot:


The 4 Hour Workweek still comfortely in the top ten.  After refreshing this morning and the book having been hit with the full brunt of my post:


It dropped to number 12!


Just checked in at 7pm. The book is still falling like a stone now at 16! It looks like we are taking 21 pounds in 21 days (yeah sure.) down with us. 

Conclusion, you better be on my good side, I have the power to knock you off your throne. Christopher, you are next ๐Ÿ˜‰


Shameless self-promotion: I am hosting this Friday July the 20th: 
Science and Ethics of Longevity Research Future Salon: Longevity scientist Aubrey de Grey will introduce his research and debate Stanford Professor William Hurlbut who will present the ethics of advanced biomedical technology. (Please RSVP: We webcast the event too. [more]

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  1. Former Member
    Interesting observation Mark but do CIOs read this kind of thing? I doubt it. So who does and who will respond? What difference might it make if some bright spark in the SDN community just said: ‘What the heck’ and simply installed the new blog/wiki tools as a way to solve their problems rather than paying another enterprise tax a la Duet? Where then the notion of carefully orchestrated process?

    But maybe that’s the point. When you’re constantly having to re-write the rules, embed, change, rinse, replace then surely the bigger question has to be: Why are we continuing to design around document processing instead of people – the ultimate social object?

  2. Former Member
    Funny Mark Finnern should mention this book and its author, since it arrived at my house last week and I’m trying to find time to actually read this book versus having it just sit on the kitchen counter staring at me.  I got thru a couple of chapters over the weekend – maybe I’ll get thru a couple more on my next otherwise boring/frustrating flight/airport experience this weekend.

    It’s impressive that a single blogger (Scoble) or legions of others can have such influence, but I believe the power of the people can and does have huge influence.  Masses of people are finding their voice and have a global channel thru blogging and other tools/media, and when they establish themselves as discerning and insightful (as Scoble and a handful of others have in various fields), they wield great influence to move opinions, markets, (and books).  (Downside for some: the knuckleheads are also readily exposed…). 

    I’m highly skeptical, but if I can only turn my 80-hour workweek into a 4-hour workweek, I’ll be awestruck.  I’ll even be impressed if I can get down to 40 and still remain productive (and pay the mortgage).  I’ll let you know how it goes. 


    Mark Yolton

  3. Christopher Solomon
    “This week’s news on, author Timothy Ferriss bestselling book “the 4-Hour Workweek” fell from number 3 to number 27 after Mark Finnern blogged about it on SDN.”


    1. Mark Finnern Post author
      Hi Christopher,
      This is no laughing matter. I have the proof, if I put my attention on someone, it is the surest way to be pushed back into oblivion. See the updated post.
      Better stay on my good side ๐Ÿ˜‰
      Greetings from the darker side, Mark.
      P.S. So funny. Really made may day. Thank you.
  4. …in that it simply exposes and expands the chasm between the lifestyle options for a knowledge worker versus those who do “real work” in factories, hospitals, and shops, without which the ubergeeks would not survive long.  It really bugs the crap out of me that mediocre programmers make more money, have more flexibility, and are more “respected” than a great welder.  That really, really, is a broken society.  I think that the intellectual elitism that I’m seeing form around the IT world is quite shameful in some respects.  If productivity really does go up when people work 4 hours a week, you’re hiring the wrong people in the first place, and they’re cheating you out of effort!  Actually, I think that *is* the case.  My experiences in the IT world have exposed me to more “desk jockeys” and “meeting mavens” than you can possibly imagine.  Utter wastes of time and space.

    On the positive side, the realization that you need to leave work behind and untether yourself is critical if we want to be able to enjoy our lives, provide the valuable love and nurturing to our spouses, families, and children, and so on.

    Maybe this type of positive thinking will kill off bandwidth wasters like Twitter before they infect us all…. ๐Ÿ˜‰

    1. Witalij Rudnicki
      Rick, I agree with you to huge extend. But there is still another part as well. We are “using” these people in “factories, hospitals, and shops”, but on the other hand we are *being used* as well by others who are sucking our money. I agree with you, all in all it is the broken society.
    2. Mark Finnern Post author
      Hi Rick,

      Actually in his book Timothy is suggesting to find your own niche product and a manufacturer that can drobship the product for you, use Google ads and niche magazines to advertise for your poduct, create a shop on Yahoo and send your dropshipper an order once a week. Take yourself out as much as possible and he is doing that for years now on 4 hours a week.

      He knows that he is controversial, he likes it, that keeps him in the news.

      The main point of this post though is, that a blogger has a bigger influence than the most viewed morning TV program.

      I am still shaking my head in disbelieve, Mark.

      1. No doubt that bloggers are becoming a major marketing force.  A company that I am invested in,, actually had one of their marketing team focus extensively on major bloggers and niche bloggers as part of the ramp-up/rollout campaign to increase awareness, to get influential users to actually try the site, and to get positive feedback.

        As with any media, the inclusion of the blogging equivalent of “infomercials” has already blossomed, and is greatly impacting the general perception of the blogosphere as instant, opinionated, transparent and unbiased.

        Pretty wild world.  I still have a major problem with the power and wealth that collects around  the e-lluminati when primary skills are treated as commodities…

        I’ll share one of my favorite quotes of all time:

        From Robert Heinlein (a name any ubergeek should know):

        A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.

  5. Witalij Rudnicki
    Timothy did a great job – he wrote ANOTHER good book, that WILL NOT change the world. Why did he do good job? Because people who bought his book SUPPORTED his (and only HIS) way life of 4-hours week.

    There is nothing new in his book, but THE TITLE. The title is great, and I am still going to present this book to one of colleagues in our team ๐Ÿ™‚

    The best book ever in my opinion was and still is “The 7 Habits of Highly Effective People”
    by Stephen R. Covey. But again – how many lives did it change?

    Last remark: Timothy’s book’s list price is $19.95. This makes it much more worth in terms of value for money, then most of the $69,95 books I bought from SAP Press. Sorry to say.


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