Just imagine two years ago: If anybody would have ask you about RFID in the Healthcare world…would you have been able to answer more then with a smarter smile or with a face being ask for Radium Fired Industry Desktop? Healthcare is not a fast adopter of new technologies – first of all because of its structure of the system, because it´s quite big and because of a lack of a need for competition in many countries…but imagine what has happened in this two years: Major and smaller companies started project, smaller and bigger conference (e.g. the MEDICA – the worlds biggest Healthcare event and the CEBIT) have special panels and workshops about it…. …hopefully we have already left behind the peak of the Hype cycle: all new industries (you can read that for instance in documents of the 1930 – the German writer Bertolt Brecht wrote a theory about it) tend to be over- and underestimated. So we have always the technical minded nerds which overwhelmingly stress the golden ages of the future (made by bits and bytes) and the other ones that are saying that this wll never work and this will never change…. What about RFID for Healthcare: We have a lot of projects showing that it works; we have the first movers in all over the world already getting mature. We have now the first adopters which understand the strategic potential of realtime technologies – by the way not only RFID but an also (2-D) barcode, ultrasound based positioning and the different active and passive gen 1-2-3 rfid polymer or metal or plastic tags…. . At the moment I am waiting for a plane – we have just finished a contract for a bigger value assessment for hospital and a contract for the a company which will use RFID for the improvement of logistic processes….and I am in the way to two more possible customers… They need a clear understanding of their possible gains: qualitative improvements (reduction of medication errors, patient’s safety and comfort) and of course quantitative target (€)… and they don’t need industry based- technology sculptures with a RFID-tag…. …and they need a solution covers completely the Orwell-based fears: In Jena we found a solution together with the committee of ethics, the employees council, the data security officer of the hospital and the county… – sitting together with all questions and concerns on the table at an early stage. Realtime awareness starts with the awareness of the reality – RFID can help here a lot!