Excellent writeup on the past ITE 2007 event in Wired. 
Still, the economics of Second Life mean that it doesn't cost much for a company to get its virtual feet wet. Silicon City comprises two islands purchased from Second Life's owner, Linden Lab, for $1,050 each. Monthly rent is $295, which V3 Group covers by renting out office space. Companies that exhibited at the show included Sun, Dell and SAP, as well as less familiar ones like PixelTrix (later a people's choice award winner). "What we're doing," says Craig Cmehil, community evangelist at SAP, which rents office space from V3 Group, "is building a virtual office for our community to come together and communicate." Cmehil himself spent the weekend at two conferences: real-life Atlanta's Sapphire (a conference for SAP users) and the virtual world's tech expo, where he hosted remote audio and video access to Sapphire. The biggest problem: when to sleepI've mentioned in the past that we will be holding a press conference to officially "open" the doors of our new community office but with Sapphire Vienna fast approaching we won't be holding our press conference until after it's over. I would watch for announcements and information about the time and date starting around the 17th of this month. Location: Silicon Island Pavilion
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