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In addition to cleansing, consolidating and harmonizing master data, SAP NetWeaver MDM has capabilities for rich product content management (RPCM) that allow you to publish data via hard copy and/or the web, as well as syndicate the information to other systems. It is therefore imperative to ensure that if you are publishing your information for the consumption of others, that this information is as consolidated, accurate and consistent as possible. Product Information Management (PIM), synonymous with RPCM, has been gaining quite a bit of recognition from analysts. The following is a snippet of an article that discusses SAP’s leadership and market share within the PIM arena:

SAP Leads Product Information Management Market Worldwide
SAP NetWeaver® Master Data Management Celebrates New Peak of Customer and Industry Recognition

WALLDORF, Germany – November 06, 2006 – In a series of news releases1 underscoring the business value it is delivering with the SAP NetWeaver® platform, SAP AG (NYSE: SAP) today announced that the company has solidified its worldwide leadership as the number one product information management vendor (PIM), based on 2005 market share numbers. Gartner Dataquest, a division of Gartner, Inc., the leading provider of research and analysis on global information technology, issued the report “Market Share and Forecast: PIM Software, Worldwide, 2004 – 2010” on September 25, 2006. According to this report, SAP enjoyed a 272 percent year-over-year growth rate, which catapulted the company from its 9 percent market share in 2004 to the number one position in 2005, claiming 19 percent of the worldwide PIM market based on total software revenue.

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