Wyeth.com External Facing Portal – SAP NetWeaver Magazine cover story
Starting with the SAP NetWeaver 2004 SP14 Portal and the portal capabilities of SAP NetWeaver 2004s SPS6, the SAP NetWeaver portal offering was extended to provide support for external facing portal (EFP) implementations. By providing enhanced features such as a new light framework page, an enhanced server cache, navigation features targeted for EFP implementations, tag libraries for creating and adapting navigation iViews, documentation ,and best practices for EFP implementation, implementing a .com portal has become much faster and easier. The cover story of the SAP NetWeaver Magazine (http://NetWeaverMagazine.com) fall 2006 edition presents such an implementation, which utilizes the new EFP features – the implementation at Wyeth.Com (http://www.wyeth.com). Wyeth, a pharmaceutical giant, implemented an external facing portal to deliver information directly to healthcare professionals keeping its brand out front while learning more about its customers. For its implementation Wyeth used our standard SAP NetWeaver 2004 SPS16 Portal and KM functionality. It successfully went live on May 1st after just 6-8 weeks dev time (for phase 1). As described in the article: “Wyeth wanted a portal that could access functionality and data from its SAP systems on the backend, but have a front end that was light enough so that the appearance, navigation and usability could be completely tailored to its physicians and healthcare providers audience.” This is an excellent article which provides an insight into the implementation, the use case, and the technology used. It shows the strength of the SAP NetWeaver Portal EFP scenario and the value it brings.