This afternoon I attended the Eclipse Marketing Symposium . One highlight for me was the round table they had on evangelism and viral marketing. Since evangelism is a new role for me I was especially interested. Someone asked, Why do we have evangelists ? The answer quickly came, Religion . After everyone chuckled the panelist began to explain that evangelists are around because technical people are tired of marketing. Evangelists are there to talk technical to technical people. Evangelist should explain what the product is and help users quickly adopt and easily evaluate the product.
So in that spirit here’s my quick explanation of what Crystal Reports for Eclipse is:
- Crystal Reports for Eclipse is a Report Design tool. – Crystal Reports for Eclipse is an Eclipse plug-in that allows users to create and edit Crystal Reports files. Crystal Report files allow developers to extract the presentation layer of their application from business logic, thus allowing you to modify reports without changing your code.
- Crystal Reports for Eclipse bundles a Runtime Engine – Crystal Reports for Eclipse bundles a 100% Java runtime engine. This engine allows developers to run crystal reports in their java web or rich client applications.
- Crystal Report for Eclipse is a Development Tool – Crystal Reports for Eclipse contains tooling that makes it easier than ever before to integrate reports in to your applications. This tooling was designed specifically for applications developers. It contains tools that inspect your reports and generate the code needed to embed them in your application.
The three points abover are very simplistic but hopefully this helps potential users understand what exactly the product is.
For more on Crystal Reports for Eclipse go to http://diamond.businessobjects.com/eclipse
If any one has any feedback on what they think an Evangelist should be doing, I would love to hear from you.
Until next time,