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Frontline Report – TechEd 2003

The first day of TechEd 2003 in Las Vegas has come and gone. As I had the luxury of taking in the first day without any other responsibilities, I wanted to share with you some of my impressions.
The day started off with two great keynotes. The first one was by Shai Agassi who spoke about the value of SAP NetWeaver in the MGM Grand Arena. This was not a dry theoretical exercise, but rather a look at 15 customers and their business pain points and how these pain points were addressed through SAP NetWeaver. These stories showed how some of our customers have put SAP NetWeaver to use by cleverly leveraging existing technology pieces and in the process measurably cutting the cost of integration. Several other customers had contributed a video testimonial about the value they perceived in their SAP NetWeaver implementations.
Shai encouraged customers to share their company’s SAP NetWeaver success story. If you need a contact for that, really all of us here in SDN can help you, or send it directly to me (
Shai’s presentation was decidedly more educational – and for a techie even more exciting…well okay at least to me – than the De La Hoya – Mosley boxing fight taking place in the same arena this coming Saturday – not to be disrespectful to any of you boxing fans out there!
Jeff Word showed off both the SAP Developer Network as well as GUI Machine, a new technology allowing the creation of business content on the fly without any manual coding. Shai and Jeff were followed by Peter Zencke’s excellent presentation on the future of Extended Order to Cash.
Talk about a vision for the future of how to achieve total customer loyalty by optimizing each piece along the way from order to delivery and everything surrounding it!
The exhibitor pavilion was open after the keynotes and drew quite a few attendees who were interested in SAP’s partner offering.
Another large draw was the SDN booth, where t-shirts with some rather interesting code examples were given away for any attendee who came to register for SDN.
After lunch, the educational sessions started. I was able to catch three of them. For two of the sessions, I could not get a handout because I arrived right as they were starting, and the handouts had already been distributed to the packed rooms!
Big draws that I could see were the SAP Enterprise Portal 6.0 and the SAP Web Application Server intro sessions. Another excellent presentation was the technical infrastructure of SAP EP 6.0 session where attendees could see live how an additional portal server gets joined into a portal cluster.
I concluded the educational piece of my day with a session on Mobile Infrastructure, which also gave me some new insights and ideas what can be done with all this fascinating technology.
Needless to say, businesses will be run much differently in a few months time after our “customer techies” return home from TechEd!
After all this hard work (i.e. listening on my part), I was looking forward to the great reception in our exhibitor pavilion, which featured lots of good discussions and very interesting partner exhibits.
Now I need to catch up on my sleep to get ready for day two of what already is a fantastic TechEd!

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