We have quite some work cut out for us to get the word out to the Java developers about SAP. Jeff Word was manning one of the SAP NetWeaver pods at the JavaOne pavilion. He said that 80% of the people coming to the booth were asking: “What does Saaaap do?”
I think this is quite amazing, with SAP being the third largest independent software company. It’s also not our first JavaOne. No, we have been here twice before and this time we even were platinum sponsor.
Shai Agassi brought it nicely to the point when he was addressing the developers at the Wednesday Keynote: “I know most of you in the audience know SAP as the German giant, the one where you don’t really know what they do, but we are big and we do stuff for companies that you don’t want to work for. … ABAP is not cool …”
And I thought all the SAP ABAP and Java programmers laughing now all the way to the bank.
Other great quote: ” We bring 20.000 customers to the table, and these customers have a lot of money to spend, and they are spending it, because they are using it as a platform for business.”
Do me a favor and spread the word. Thanks.