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Jonathan Becher, CMO at SAP, talks about the challenge of Big Data in Formula 1 November 15, 2012 by Jonathan Becher

Jonathan Becher, CMO at SAP, talks about SAP 360 Customer November 15, 2012 by Jonathan Becher

Test Driving SAP In-Memory Computing May 18, 2011 by Jonathan Becher I spoke with Ken Tsai, Senior Director, Technology and Innovation Platform Marketing about our new approach to demos. We’ve moved from showing and talking to actually allowing customers experiencing the power of in-memory analytics for themselves. (more…)

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  I'm fascinated by the concept of aligning execution and strategy; in other words – making sure what we actually do matches what we say we will do. It might sound obvious but finding ways to close the gap between the two makes a great subject for a blog and I’ve been writing about it for years. Even as CMO of SAP, I do my best to literally “manage by walking around” but since SAP is a global company it might be more aptly called manage by flying around. While I occasionally write about marketing topics, most of my entries deal with general people and business issues. Please share your ideas and experiences in the comments.

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