The Best-Run Businesses Run SAP

events

Behind the Scenes at SAPPHIRENOW May 16, 2011 by Jonathan Becher I had the chance to have an informal, behind-the-scenes chat with my colleague Hubertus Kuelps, Head of Global Communications and share some first impressions about SAPPHIRE NOW, its importance as an event not only for customers and prospects but for external influencers as well, and the importance of successful collaboration between Marketing and PR. (more…)

• ABOUT

  I'm fascinated by the concept of aligning execution and strategy; in other words – making sure what we actually do matches what we say we will do. It might sound obvious but finding ways to close the gap between the two makes a great subject for a blog and I’ve been writing about it for years. Even as CMO of SAP, I do my best to literally “manage by walking around” but since SAP is a global company it might be more aptly called manage by flying around. While I occasionally write about marketing topics, most of my entries deal with general people and business issues. Please share your ideas and experiences in the comments.

• All Media Coverage

  • All Media and Blog Coverage

• Recent Posts

  • Deceiving Without Lying
  • But Wait…There’s More!
  • Is There An ‘I’ In Team?
  • Positive Persuasion through Peer Pressure
  • The Best of Biomimicry
  • For The Modern Marketer, Hearing (Market) Voices Is a Good Thing
  • Introverts are more detailed than extroverts
  • The ‘But You Are Free’ Effect
  • Imitation as a source of innovation
  • Welcome To The Future: Three Must-Do’s For The Modern Marketer
  • Banished Words for 2013
  • The Invisible Gorilla Effect
  • What Every CEO Should Expect From Their CMO
  • The science of subtle signals
  • CMO B2B PERSPECTIVE: Active Social Listening Turns Critics into Mentors at SAP

• Recent Comments

  • Vasanth S on Imitation as a source of innovation
  • Tanisha Goffinet on The Health Halo Effect: Counteracting Candy with Diet Soda
  • Five for Friday | Internet Media Labs on Diversity Drives Innovation
  • Is Brainstorming A Waste of Time? - The "...er" Blog on Is Brainstorming Brain Dead
  • Paul Hawking on Interesting Facts About SAP in India
• Tweets by @jbecher

• Tags

  Atomic theory Blaise Pascal Brain Business communication communications culture dashboards Employment events Feynman Lectures on Physics Franklin D. Roosevelt HANA Hartford Human Resources impressions in-memory interview John Wilbanks KPI Leadership Lifehacks Liz Wiseman Madrid Management marketing Mark Twain measurement missteps metrics Neuroscience performance management Pret A Manger Public speaking Quantum mechanics Richard Feynman Sales SAP SAPPHIRE NOW Seed (magazine) social_media Sustainability traffic lights Twitter voice of the market Work