communications
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Digital is Dead (Part One)All too often, B2B marketers forget that business people are consumers, too. Yes, you can keep on keeping on with conservative, boring marketing communications. Or you can truly engage business people the way they like to be dazzled in the rest of their lives. Listen to Rick Mathieson’s audio interview with Jonathan Becher here
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Behind the Scenes at SAPPHIRENOWI had the chance to have an informal, behind-the-scenes chat with my colleague Hubertus Kuelps, Head of Global Communications and share some first impressions about SAPPHIRE NOW, its importance as an event not only for customers and prospects but for external influencers as well, and the importance of successful collaboration between Marketing and PR. (more…)
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ABOUT
I'm fascinated by the concept of aligning execution and strategy; in other words – making sure what we actually do matches what we say we will do. It might sound obvious but finding ways to close the gap between the two makes a great subject for a blog and I’ve been writing about it for years. Even as CMO of SAP, I do my best to literally “manage by walking around” but since SAP is a global company it might be more aptly called manage by flying around. While I occasionally write about marketing topics, most of my entries deal with general people and business issues. Please share your ideas and experiences in the comments.
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