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• ABOUT

  I'm fascinated by the concept of aligning execution and strategy; in other words – making sure what we actually do matches what we say we will do. It might sound obvious but finding ways to close the gap between the two makes a great subject for a blog and I’ve been writing about it for years. Even as CMO of SAP, I do my best to literally “manage by walking around” but since SAP is a global company it might be more aptly called manage by flying around. While I occasionally write about marketing topics, most of my entries deal with general people and business issues. Please share your ideas and experiences in the comments.

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• Recent Posts

  • The Poison of Food
  • Surveying Satisfaction in Software
  • Deceiving Without Lying
  • But Wait…There’s More!
  • Is There An ‘I’ In Team?
  • Positive Persuasion through Peer Pressure
  • The Best of Biomimicry
  • For The Modern Marketer, Hearing (Market) Voices Is a Good Thing
  • Introverts are more detailed than extroverts
  • The ‘But You Are Free’ Effect
  • Imitation as a source of innovation
  • Welcome To The Future: Three Must-Do’s For The Modern Marketer
  • Banished Words for 2013
  • The Invisible Gorilla Effect
  • What Every CEO Should Expect From Their CMO

• Recent Comments

  • Vasanth S on Imitation as a source of innovation
  • Tanisha Goffinet on The Health Halo Effect: Counteracting Candy with Diet Soda
  • Five for Friday | Internet Media Labs on Diversity Drives Innovation
  • Is Brainstorming A Waste of Time? - The "...er" Blog on Is Brainstorming Brain Dead
  • Paul Hawking on Interesting Facts About SAP in India
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