The Best-Run Businesses Run SAP
Jonathan Becher was recently interviewed by eMarketer. In the article, Becher discusses SAP mentors, effective use of social media, and measuring the impact of content marketing. Learn more about Becher’s perspective on social media as a way to listen to customers and impact the brand.
Click the link below to read the full article.
http://totalaccess.emarketer.com/Interview.aspx?R=6000918
**Note: a subscription is required for access to the eMarketer site.
I'm fascinated by the concept of aligning execution and strategy; in other words – making sure what we actually do matches what we say we will do. It might sound obvious but finding ways to close the gap between the two makes a great subject for a blog and I’ve been writing about it for years. Even as CMO of SAP, I do my best to literally “manage by walking around” but since SAP is a global company it might be more aptly called manage by flying around. While I occasionally write about marketing topics, most of my entries deal with general people and business issues. Please share your ideas and experiences in the comments. 
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