When is the best time to buy an airplane ticket?
As a frequent traveler, experience has taught me that the best time is mid-week. Flights always seem to be more expensive over the weekend. I like to book flights on Tuesdays.
A recent article in the Wall Street Journal supports my intuition. The Journal used the travel-booking site Kayak to check fares daily in ten markets over two weeks and found mid-week prices were the lowest. The article also quoted Harrell Associates, an airline consulting firm, which tracked 90 days of fare changes and found that prices drop mid-week.
Farecompare.com makes an even more specific claim: Tuesday at 3 PM ET is the best time to buy. They base this amazingly precise claim on three years’ worth of airline pricing data. On the other hand, Airfarewatchdog.com insists there is no special time to purchase plane tickets.
Read full blog post here.
I'm fascinated by the concept of aligning execution and strategy; in other words – making sure what we actually do matches what we say we will do. It might sound obvious but finding ways to close the gap between the two makes a great subject for a blog and I’ve been writing about it for years. Even as CMO of SAP, I do my best to literally “manage by walking around” but since SAP is a global company it might be more aptly called manage by flying around. While I occasionally write about marketing topics, most of my entries deal with general people and business issues. Please share your ideas and experiences in the comments. 
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