Ogilvy’s Advertising Lessons
In 1948 David Ogilvy founded the agency that would later become Ogilvy & Mather. Ogilvy, who is often called the father of advertising, emphasized that the goal of advertising is to sell products and that successful advertising is based on information about the end consumer. Two of Ogilvy’s most famous campaigns are “The man in the Hathaway shirt” which was modeled after Baron George Wrangell in an aristocratic eye patch and “Only Dove is one-quarter moisturizing cream” which helped Dove become the top selling soap in the U.S.
In the 70’s Ogilvy & Mather created a series of so-called house ads to better explain what they did and how they were different from other agencies. One of the most powerful ads is entitled “How to create advertising that sells”. At nearly 2000 words, it breaks one of its own rules on brevity but is worth reading over and over again.
Read the full blog post here.