The abstract for ‘When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing’ caught my eye:
Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in terms of stories—products and brands often play both central and peripheral roles in their stories.
My background in cognitive science supports the idea people remember in terms of stories, while our transactive memory lives in Google.
Being a marketer, I was intrigued to learn more about the role brands play in stories. From what I can gather from the exhaustive exhausting article, people tell stories primarily for three reasons.
Read the full blog post here.
I'm fascinated by the concept of aligning execution and strategy; in other words – making sure what we actually do matches what we say we will do. It might sound obvious but finding ways to close the gap between the two makes a great subject for a blog and I’ve been writing about it for years. Even as CMO of SAP, I do my best to literally “manage by walking around” but since SAP is a global company it might be more aptly called manage by flying around. While I occasionally write about marketing topics, most of my entries deal with general people and business issues. Please share your ideas and experiences in the comments. 
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