On
Sunday night, during Larry Ellison’s lackluster Open World keynote, Oracle finally announced their in-memory analytic appliance dubbed Exalytics, validating SAP’s strategy but failing to impress many observers. Before I comment on the announcement, it’s worth a walk down memory lane to better understand what was behind their announcement.
Read the full blog post on Forbes.com here.

I'm fascinated by the concept of aligning execution and strategy; in other words – making sure what we actually do matches what we say we will do. It might sound obvious but finding ways to close the gap between the two makes a great subject for a blog and I’ve been writing about it for years. Even as CMO of SAP, I do my best to literally “manage by walking around” but since SAP is a global company it might be more aptly called manage by flying around. While I occasionally write about marketing topics, most of my entries deal with general people and business issues. Please share your ideas and experiences in the comments.
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