It’s been estimated that only 15 of 143 of the top CMOs and CCOs in the Fortune 100 have active Twitter accounts.
Is it any wonder so many of them don’t understand social media?
Becher is one of the few top CMOs who are active in social media – and ask whether CMOs can truly understand the new world of marketing if they aren’t even involved in it themselves?
Along the way, we’ll hear about how SAP is using some of its own solutions to better understand the world of digital marketing.
Listen to Rick Mathieson’s audio interview with Jonathan Becher here
I'm fascinated by the concept of aligning execution and strategy; in other words – making sure what we actually do matches what we say we will do. It might sound obvious but finding ways to close the gap between the two makes a great subject for a blog and I’ve been writing about it for years. Even as CMO of SAP, I do my best to literally “manage by walking around” but since SAP is a global company it might be more aptly called manage by flying around. While I occasionally write about marketing topics, most of my entries deal with general people and business issues. Please share your ideas and experiences in the comments. 
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