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Football player with a blue uniform, in a stadium with fans

Are You Ready For Some Football?

Three wearables that are changing football right now. Check them out.
What If Your Second-Stringer Steals The Show?

What If Your Second-Stringer Steals The Show?

With “Johnny Football” and his long-awaited NFL debut, this week was destined to shake things up in the fantasy football world. And it did.
Life Of Sports

Life Of Sports

The NFL’s Player Comparison Tool assists fantasy football players to gain a better advantage over their opponents.

Content Marketing Lessons Learned From U2

U2's latest album release model is a case of exemplary content marketing. But more important, it presents a cautionary tale.
What If Fantasy Football Didn't Exist?

What If Fantasy Football Didn’t Exist?

Fans like scoring and so do fantasy football fans. Is it safe to say that recent rule changes were created to appease the growing fantasy fan base?
Two men watching a football game

Summer May Be Over, But Football’s Just Begun

Grab your wings and beer, and settle into your comfy couch position. This upcoming NFL season will be unforgettable – and the proof is in the data.

An Aerospace Engineer’s Guide To Winning Tennis

Find out how an aerospace engineer managed to pinpoint the difference between a tennis match played by professionals and one played by amateur players.
The Fan Experience Matters: The Essence Of Fan Journey

The Fan Experience Matters: The Essence Of Fan Journey

Data alone can’t capture the essence of fan journey, but design for a world class fan experience almost always starts with data-driven decisions.
nfl fans

NFL Player Comparison Tool: From Casual Fan To Fanatic

You don't need to know every detail about NFL players to win a fantasy draft. All you need is the NFL Player Comparison Tool, analytical insights, and a little luck.