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Baseball player sliding into base with baseman catching ball

What Really Matters This Baseball Season

As baseball fans everywhere begin making their predictions and get a taste of the newly formed rosters, see what everyone is saying about the game.
Tennis Anyone??? [VIDEO]

Tennis Anyone??? [VIDEO]

SAP has a multiyear commitment to GENYOUth which is a non-profit organization dedicated to improving nutrition and physical activity in US schools.
Milos Raonic at sony open

The App Experience: Sony Open Tennis

During the Sony Open this year, there was a great mobile app that heightened the fan and analyst experience by providing player stats and insights.
Do Underdogs Boost March Madness Ratings?

Do Underdogs Boost March Madness Ratings?

It seems like everyone filled out a bracket for the NCAA tournament. While most predictions are based on gut, data scientists have gotten into the act.
data is cool

Data Is…Cool?

Data isn’t just for data scientists and analysts anymore, but for the masses – especially sports fans.
How IT Helps Optimize Performance

How IT Helps Optimize Performance

When Martin Lames reaches for his golf clubs or tennis racket in his free time, there’s no place for analysis sensors or cameras. “At my amateur level, it would be a little over the top,” says the 55-year-old. But...
The Fan Experience Matters: Fan Insight Through Data

The Fan Experience Matters: Fan Insight Through Data

Fan insight is the Holy Grail of fan experience. Sports and entertainment organizations invest a lot of time and resources to better understand who their fans are, what they like and don’t like. Data is a key ingredient for...