Monday Metric: Trade Promotion Optimization In Consumer Products
For consumer product companies, competing aggressively for every retail sale, focused “trade promotion spending” tends to create more value than dispersed spending. While companies frequently run many different promotions at the same time to minimize risk and increase demand, the approach also results in lower average spend per program [...]
Customer Experience: Building Trust And Excitement
In talking to retailers, I often hear of a desire for deeper engagement with customers, a richer and more consistent experience, increased customer loyalty, and more ‘wow’ in-store and online. All of these desires speak to what constitutes customer experience. …
Know Your Position – SAP Risk Seminar Overview [Video]
Experts from the FSA, Deloitte, Celent and SAP offer exclusive insights into the new risk management landscape. Sir Ranulph Fiennes, legendary explorer talks about risk at the limits of human [...]
Is ‘Clicks-And-Mortar’ Bringing The House Down For Grocery Retailers?
In my last post, I mentioned the importance of having tools like in-memory analytics to help find and exploit growth segments at this time when most markets are flat. Well here in the UK, on line shopping was the channel that kept most retailers buoyant over the Christmas season with some reporting that 25% of their … Continue reading →
See What The Retail Stores Of The Future Will Look Like
Retail stores will look very different in a few years.
In the age of mobile technology, shoppers are changing more than ever, and retailers are rushing to catch up with their customers’ ever-evolving demands.
King R…
Are Large Indian Retailers Battle-Ready?
In their current state of operations, Indian organized retailers are in no way equipped to compete with the likes of Walmart, Tesco or Target. Let me re-count to you my experience based on which I have come to this conclusion. Last week, I went grocery shopping with my wife to a large format retail store [...]
QR Codes: Scanning For Loyalty And Payment
A few weeks ago, I posted about the recent Square round of funding and how there’s a battle going on over control of the point-of-sale (POS)—and it’s not only about [...]
Getting From A To B: Location Services A Big Data Opportunity For Retailers
Retailers slowly edge their way to a deeper understanding of the value of "where" using location-based data.read more
The Mobile Retail Experience [Infographic]
Mobile apps are rapidly changing the way people shop. Shoppers are using their smartphones and tablets to compare prices, read product reviews, look for coupons, and track loyalty points. Today, smartphones impact 5% of all instore purchases. Check out the …
The iPad Is Drastically Transforming Retail
In just a few short years, iPads have changed how many retailers do business.
Some companies are replacing cash registers with the Apple devices, while others are using apps to track employee productivity and merchandise. The p…
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