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black friday

Black Friday 101 With Professor Jane Boyd Thomas [VIDEO]

Dr. Jane Boyd Thomas, professor of marketing at Winthrop University specializing in Black Friday research, gives a short course in Black Friday 101.
santa and supply chain

Why Black Friday Starts On Thursday

When Santa rides into Herald Square to end the 79th annual Macy’s Thanksgiving Day Parade, so begins the “most magical time of the year” for retailers.
christmas lights

5 Tips To Improve Online Sales This Holiday Season

Holidays are typically the biggest sales month of most companies. Delight your customers and get the inspiration you need to crush it this holiday season.
thanksgiving day shopping

Thanksgiving Shifts? Select Stores Say No

Even as this year marked yet another encroachment into retail employees’ holidays, it’s also been notable for the number of companies pushing back.
5 Ways E-Commerce Companies Create Content That Sells

5 Ways E-Commerce Companies Create Content That Sells

Several content media types play a significant role in delivering the narratives of many leading e-commerce companies. Check out five of them.
Softcard, Subway, Apple Pay, And Mobile Payments

Softcard, Subway, Apple Pay, And Mobile Payments

With Softcard, all a customer needs is a mobile phone that will make a payment, a merchant who will accept it, and a bank account.