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woman shopping

Brand Confusion In The 21st Century

This is a personal story of brand confusion. The experience was brought to mind by a recent New Yorker column, by the always-excellent James Surowieki, titled “Twilight of the Brands.” My wife and I, having recently moved into a...
brand

Brand Awakening: 3 Key Steps To Ensure Your Company Survives

In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s in this context that three recent strategic moves by...
Taking Cookies Offline: Retailers Track In-Store Customer Behavior

Taking Cookies Offline: Retailers Track In-Store Customer Behavior

One of the biggest takeaways at the National Retail Federation’s 2014 Convention and Expo was the importance of integrating channels to deliver a superlative customer experience. Now more than ever, retailers need to integrate processes, visibility, and service across...
Build A Holistic Consumer Experience: 3 Omnichannel Tips For Retail

Build A Holistic Consumer Experience: 3 Omnichannel Tips For Retail

Commerce has changed, and with it, so have consumers’ expectations for retail sales experiences. Consumers are still venturing to brick-and-mortar stores to browse and buy appealing products. But they’re also now choosing to bypass the in-store sales rep, turning...
Avon Cycles Revolutionizes Bike Business In India

Avon Cycles Revolutionizes Bike Business In India

Bicycles are the most important mode of transport in rural India, not to mention a cleaner, greener alternative mode of transport for the country’s upwardly mobile middle class living in its traffic-congested cities. The industry is worth $1.2 billion,...
shopper representing future of retail

Subtlety, Complexity, And The Future Of Retail

Why is the future so difficult to predict? It is easy enough to jot down a few paragraphs on a given future topic, say the future of the retail industry and the impact that big data will have on...
red carpet

What Does A Flurry Of Flashbulbs Tell Retailers? Burberry Knows

Angela Ahrendts, the new Apple executive, is known for merging the “digital experience with the in-store experience.” As Fast Company noted in a recent interview, “she saw a wealth of information in that flurry of flashes--what did customers respond...
Top 5 Benefits Of In-Memory Computing In Retail [SLIDESHARE]

Top 5 Benefits Of In-Memory Computing In Retail [SLIDESHARE]

Every Saturday morning, the checkout clerk at my Giant supermarket asks me if I’ve found everything on my grocery list. And every Saturday morning I smile and answer, "Yes, thanks, everything and more.” Imagine that. I’ve bought more...
iBeacon

Don’t Miss The Next Big Thing — iBeacons

In Apple’s WWDC this year, one of the seemingly minor announcements has many industries abuzz with anticipation — iBeacons. While Apple did not highlight this new technology as prominently as others, mobile app developers and physical retail executives see...
man using mobile device as part of his mobile strategy during lunch

Service-Centric Fulfillment In The Age Of Empowered Consumers [INFOGRAPHIC]

As a consumer today, I seldom feel like I lack choice. For most of the things I want, I have abundant options. If I have a tough time deciding – I can go online, read some reviews, and make...