Here’s a five-question test to see how marketers should be graded on their Cyber Monday performance from a consumer’s perspective.
Retailers are able to mark up these six items quite a lot without sacrificing sales. Some of them may even surprise you.
The more you become the customer, understanding her needs and concerns, the more you will be able to convert browsers into buyers.
Traditional barriers to the global economy have been equalized with technological advances in data gathering and analysis – especially for retailers.
Last week in tech, Twitter’s CFO made a little mistake, Sony Pictures had internal issues with hacking, and a former Netflix employee went a little too far.
Explore the importance of supply chain excellence for retailers especially during the holiday season. The data may surprise you.
The reason that Alibaba is serving customers better than other e-commerce sites can be summed up in four words: shipping, margins, analytics, and service.
While men are from Mars and women are from Venus, new data collected reveals that gender differences don’t have much effect when it comes to shopping.
The old adage of knowing your customer is certainly one that has not changed – and it's more important with the millennial generation than it ever has been before.
When it comes to social marketing, sometimes it pays to do a bit of DIY – which is exactly what Nike decided to do last year.