What if you knew exactly who your customers were, what products they wanted, and when they were most likely to purchase them? It would have a huge impact on your marketing and sales strategy and execution! We now have an unbelievable amount of data on every customer. Each of these data sets opens up [...]
Hello. My name is Brent, and I am a recovering TV laggard. Although I’ve worked in the technology world for almost 15 years, I just bought my first HDTV. At least I am getting better. It took me 15 years to upgrade the first time around, but this time, I only kept my clunker for 10 years.
Rather than targeting customers when they’re in the general vicinity, retailers should use geo-fences to target customers based on where they’re at inside the store.
It’s late and your next customer is in an unfamiliar city, searching for an emergency bottle of cough medicine to quiet the emerging symptoms of a cold contracted from her fellow airline passengers. As the customer picks up one after another of the bewildering array of product choices, she [...]
Ah Twitter, the blue-birded blogging birthplace of tweets and retweets, where brands, marketers and advertisers alike have staked their claim – all in an attempt to increase their bottom line via real-time engagement. I actually just made up that definition off the top of my head but I must say, it”s not half bad. Not half good,…
Supermarkets must address two conflicting realities in their search for the perfect marriage of mobile shopping and grocery shopping. Here’s how to solve for both.
Now let me ask you a very important question. Please think well and through before you answer this: What happens if you are forced to put an expiry date on every product or service that you create? What if you have to take the product or service off your price list at the end of [...]
There was a time when e-commerce and bricks-and-mortar stores existed in separate worlds. Then came high-speed wireless and powerful smartphones, and the retailing world has never been the same.
Amazon winning the ‘Retailer of the Year’ award at the National Retail Federation convention at New York this week was not a surprise, though it’s an interesting decision by NRF mostly comprising brick-and-mortar retailers. Are they surrendering to Amazon or …
The traditional balance of business power has shifted. Today, the advantage rests – literally, through mobile devices – in the buyer’s hands. Consumers worldwide are getting more for their money. Because they can easily tap the Web, through their desktops, notebooks, and smartphones, they can [...]