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Experience Of Customers Helps To Forge Shoppers’ Expectations

Experience Of Customers Helps To Forge Shoppers’ Expectations

If you believe, like I do, that happiness is about expectations management, customer reviews are your best bet for selecting your next car, smartphone or restaurant because they will likely deliver an experience you expect...
Retailers, Let Go Of Your Fear And Learn To Love Showrooming

Retailers, Let Go Of Your Fear And Learn To Love Showrooming

Two weeks ago my husband suggested we go to Best Buy to look at Bluetooth speakers. When we got to the store we split up for a bit, and when I wandered back to the speaker aisle I found...
Facebook timeline

This Week In Tech: Amazon, Facebook, Veronica Mars, AT&T, And Starbucks

This week in tech was news about fees rising for some and falling for others, more changes to a popular social network, and the future of business found in crowdfunding and mobility. Here is what happened, this week in...
outdoor innovation

Is That What All The Hype Is About? Outdoor Innovation In 2014

Seasonal shifts for those of us living and working as retailers in the outdoor industry are always an exciting time. Products we've watched in anticipation for several months, or even years as names, specs and images that have been...
mobile applications

3 Ways To Inject Customer Centricity Into Your Retail BI Strategy

Retailers can’t build consistent and relevant consumer experiences from gut feelings and intuition. In the digital age, analytics initiatives are necessary to unlock rich insights to understand consumer needs across multiple channels. However, retailers must realize that data is...
effective communication

Want To Build A Loyal Retail Tribe? Two Words: Omnichannel Experiences

Did you know that $1.1 trillion in sales were influenced by the Web? From these numbers it’s clear that the Web has become a strong influencer of both online and in-store retail purchases. A huge misconception has rocked retail:...
This Week In Tech: Zynga, Staples, Roku, And Samsung

This Week In Tech: Zynga, Staples, Roku, And Samsung

This week is tech teaches us why we need to stay relevant in the world of changing habits and disruptive technology. For one company, forgetting about mobile proved to be a mistake and they are working to right that...
retail mall affected by trends seen at the Oscars

5 Takeaways For Retailers From The Oscars

An explosion of touch points – social platforms, online review forums, and competitive pricing apps – provides not only consumers but also businesses with a wealth of opinions and alternative options. As a result, the art of listening and...
The Internet of Things Will Make Shopping A Seamless Part Of Life

The Internet of Things Will Make Shopping A Seamless Part Of Life

Google’s purchase of Nest, together with numerous other acquisitions over the past few months, have some speculating that the Internet of Things (IoT) might be pervasive sooner than we once thought. I would make the argument that the connected...
woman buys clothes with credit card

Retail Customer Privacy And Big Data: Not Mutually Exclusive

It seems you can’t go more than a few days without news of another retailer investigating a data breach. That, combined with ongoing debate about surveillance by the U.S. National Security Administration, has consumers especially wary of privacy issues....