Etailers And Retailers Merge Online And Offline Shopping
Many etailers are using their data to implement a more solid side of the etail shops and finding a happy hybrid in maintaining online and opening real-life stores to satisfy shoppers using a multi-channel approach.
Cloud Computing And Fashion Giant Zara
I’ve shared my thoughts on how I think cloud computing will make a huge splash in the retail industry. Now here’s an example. Cloud computing and big data analytics is making one company the quickest product producer in retail, Zara.
Millennials Will Inherit The Earth
Regardless of the challenges or benefits millennials pose to society, their culture – which is rapidly becoming our culture – is here to stay. As leaders of industry, we need to seek ways to understand and engage them, to teach and to learn from them. As an organization dedicated [...]
The Future Of Retail [Slides]
The retail industry is changing more than ever before. E-commerce has disrupted the brick-and-mortar format we’ve used for hundreds of years. Consumers have more options than ever before and will only spend their money on the very best option.
Retail Social Media Marketing Campaigns Still At Version 1.0
We can all find so many tips about how to use Social Media in the enterprise or as an growing importance for CMOs and CIOs alike. From the nuances of how to engage your audience and provide a unique customer experience to the basics of how to create a social media profile or send a Tweet … you name it.
MyRunway: The ‘Tap An App’ For Fashionistas
I was just in Barcelona at the Mobile World Congress along with 80,000 other people, a large enough population segment to start seeing some fashion patterns. Take footwear. While most MWC participants are men in plain black shoes, plenty of women are showing off plenty of eye-catching styles.
The Next Trend, Cloud Computing In Retail
Hi, my name is Lindsey and I am a shopping addict. I love the thrill of a deal and coming home with new things. I love the quick pace of the industry, how much change happens in it, and the therapy of spending a day buying. So I got to thinking, which technology would enable retailers to become more agile and efficient?
Revenge Of The Bricks-And-Mortar
Remember a decade or so ago when it was all over for brick-and-mortar retailers? When companies that weren’t dot-coms had no hope of hiring talented employees? When the world of business was forever changed? Not so fast. True, giant retailers like Best Buy are struggling with the showrooming trend, but in the past decade Apple [...]
Netflix For Fashion: Why Subscription Fashion Is The New Disruption
What if you want to experiment, but don’t want to pay a heavy price for items likely to be worn only a few times? That’s the problem Gwynnie Bee is trying to solve – a startup for ‘clothing without commitment’. They have a Netflix-like subscription fashion model – up to 10 clothes at a time for a monthly fee that covers shipping both ways.
In a “Me-Tail” World, It’s All About You
When I think about retail today, a song by the band McFly comes to mind. The British “boy band” (italicised because they are actually all pretty accomplished, though disgracefully young musicians) recorded it a few years back, and you really can’t miss the message: “It’s all about you, it’s all about you, baby,” the refrain [...]
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