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using Michael Kors app

Michael Kors Sets The Digital Bar Once Again

The fan-fueled and city-focused #JetSetSelma effort builds upon Michael Kors already diverse product-based digital presence.
using Michael Kors app

Shopping And Selfies: High-End Brands Turn To Instagram

More than 90 percent of brands in the so-called “prestige” category are turning to the photo-sharing app Instagram to help them reach their target markets.
confirmation bias

Death By Confirmation Bias

The assumption that you already know how customers feel about your products or service, is the first step on the path of destruction of your brand’s equity.
The Age Of Omnichannel Brings New Complexity When Re-Platforming

The Age Of Omnichannel Brings New Complexity When Re-Platforming

According to a recent eBay study, 77% of shoppers now expect a seamless, integrated experience, no matter what the channel: in-store, online or mobile. And would it surprised you to know that Forrester says that 71% of shoppers expect...
Taipei 101

China Overtakes U.S. E-Commerce Market [INFOGRAPHIC]

China recently overtook the USA as the biggest e-commerce market in the world and is set to be worth $541 billion by 2015. This makes China an ideal location for expansion, with 49% of its population making an online...
Experience Of Customers Helps To Forge Shoppers’ Expectations

Experience Of Customers Helps To Forge Shoppers’ Expectations

If you believe, like I do, that happiness is about expectations management, customer reviews are your best bet for selecting your next car, smartphone or restaurant because they will likely deliver an experience you expect...
Retailers, Let Go Of Your Fear And Learn To Love Showrooming

Retailers, Let Go Of Your Fear And Learn To Love Showrooming

Two weeks ago my husband suggested we go to Best Buy to look at Bluetooth speakers. When we got to the store we split up for a bit, and when I wandered back to the speaker aisle I found...
Facebook timeline

This Week In Tech: Amazon, Facebook, Veronica Mars, AT&T, And Starbucks

This week in tech was news about fees rising for some and falling for others, more changes to a popular social network, and the future of business found in crowdfunding and mobility. Here is what happened, this week in...