Social Closet Data: Helping Shoppers and (R)etailers
Two sites based on the concept of shopping and your “closet,” focus on the fashion-intrigued, mainly female audience, and invite them to share their style ideas and clothes with their fellow fashionistas.
Getting Mobile Commerce Right
Mobile’s ability to integrate technologies is what gives it the advantage it needs to become a standard for commerce.
Will Retailers Own Mobile Payments In The US?
Over 3 million per week: that’s how many mobile payments Starbucks processes in the U.S late March when the company had its annual shareholders meeting. Mobile now accounts for around 10 percent of Starbucks’ total transactions in the country. For …
Cents & Sensibility: How 3D Sensors Help Retailers Improve Sales
We know that online retailers like Amazon have the ability to track our browsing habits and purchase history. Now it’s possible for brick-and-mortar retailers to have similar insight into the shopper experience thanks to the latest 3D sensor technology
Mobile Commerce Isn’t Just About Payments
I’ve said that retail payments may be the next ‘killer app’ for mobile wallets. But really, mobile commerce offers so much more that that, for enterprises and consumers.
Retail in the Cloud: Why Small Businesses Should Take Advantage of the Cloud
Retail in the Cloud. Taylor Stitch was born in a San Francisco apartment in 2008, when three friends decided to update the venerable bespoke shirt trade. The idea was to provide the quality of individual measurements and hand sewing while taking advantage of the speed and reach of the Internet.
Why Showrooming Is Good For Retail
The so-called showrooming effect, researching offline and buying online, seems to become one of the more serious retail problems in our modern hyper-connected world. But it might be good for retailers and even more surprising, nature played around with it for quite a while already.
Retail Leaders Discuss Industry Trends
The Global Retailing Conference (GRC) is an annual event that is considered one of the top 10 retail events by retail industry communications channels and a “must attend” for many vendors, including SAP Retail. This year over 300 people attended the event, which is sponsored by the University of Arizona.
Geo Location Targeting: How Retailers Use Your Physical Location To Tailor Your Shopping Experience
Geo Location Targeting: You walk into the grocery store and your smartphone beeps. “Welcome back,” it says. “There’s a sale on tomato sauce in aisle 6.” You’re driving down the highway on your way to work. As you approach, a billboard changes to show an advertisement for your favorite coffee shop, two miles away.
Much Ado About Showrooming
‘Showrooming’, or checking out products in physical stores before buying online for less, is getting a lot of bad press. Why not use the opportunity to proactively engage with customers in-store?
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