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anecdotal evidence on yelp

Marketers, Stop Questioning The Value Of Anecdotal Evidence

Since customer experience is a perception, there is no more meaningful evidence to communicate it than an anecdote. Amy Hatch explains why.
Untangling The Retail Supply Chain With Real-Time Analytics

Untangling The Retail Supply Chain With Real-Time Analytics

Keep customers happy by anticipating their needs and consistently delivering their expectations. And with real-time analytics, you’ll be one step ahead.
Grocery Data Knows The Customer Is Always Right

Grocery Data Knows The Customer Is Always Right

Planning for 2015 grocery shopping behaviors? Take a look at this blog post to get the full scoop.
Woman walking into a shop

Content: It’s Not Just For Marketing Anymore

Organizations are now recruiting content editors and content leaders as central to their marketing teams – and it’s easy to see why.
b2b e-commerce

B2B E-Commerce: A Trillion-Dollar Reality Check

Find out what organizations need to do to move their transactions online and do away with traditional channels and systems.
How Technology Helps Retailers Tap Into Consumer Behavior

How Technology Helps Retailers Tap Into Consumer Behavior

Emotions play a big role in our buying decisions. And retailers need to sift through to data to find out what values they need to tap into.
In Defense Of Anecdotal Evidence

In Defense Of Anecdotal Evidence

Even though there are correlations between customer reviews and a restaurant's revenue, this analysis is being labeled as anecdotal evidence. Why?